A survey by the Media Association of Solomon Islands launched yesterday has found that nearly half (42%) the people of Honiara use the social media as their source of information whist 36 percent prefer radio with 16 percent going for newspaper.
Whilst the social media is the leader as the source of information it falls to just 22% as the trusted source of information in the capital city with radio leads the most trusted source of information with 46% and newspaper 24%.
The scoping study was carried out by MASI this year purposely to identify mechanisms needed to protect the Solomon Islands Media Industry as well as ways to hold Solomon Islands journalists to an acceptable standard and account for their published work.
In this Scoping Study, MASI also consulted with other stakeholders on the fringe of the media industry to gauge their opinions on the standard of professionalism in this industry.
In addition, an Audience Survey was also conducted to determine how well the public understand the media profession and how they receive news and information. The survey and consultations were done at seven sites – Honiara, Guadalcanal, Auki, Malaita Province, Gizo, Western Province and Lata, Temotu Province.
The finding gives detail into the changing landscape of how people consume their news or information in the country.